INJURY THE LABEL | SUBVERSUS

Subversus is a creative studio, artist collective and production house working across culture and commerce. We connect artistic practice and commercial opportunity, enabling work that’s ambitious and culturally sharp.

Founded by filmmakers, artists and cultural producers, Subversus was built from within these worlds. We understand commercial realities, their workflows, expectations and standards, because we work inside them every day.

Subversus acts as the bridge between artists and commercial partners, providing a support structure that protects the artist’s practice, serves the brief, and creates the conditions for shared authorship and collaboration. We make commercial production navigable for artists, and prioritise creative environments over traditional hierarchy. We work with artists who move across film, art, music, performance, fashion, installation, experiential and tech.

As a creative studio and production partner, we work alongside agencies, brands and cultural partners from concept through to delivery. Work is artist-led, brand-initiated, institutionally commissioned, or developed through independent practice and extended into commercial and public contexts.

Based in Sydney and operating globally, Subversus takes on unconventional briefs while honouring artist authorship and the ambitions of our partners.

We’re for agencies and brands seeking artist-led projects with cultural weight, for institutions exploring alternatives to traditional commissioning structures, and for artists whose work demands more room than a single category allows. Subversus is where artists and commercial partners meet on equal terms.

Subversus acknowledges the Traditional Custodians of the land on which we work, create and collaborate. We pay our respects to Elders past and present, and recognise the ongoing connection of Aboriginal and Torres Strait Islander peoples to land, culture and story. We acknowledge that sovereignty was never ceded and commit to working with care, respect and responsibility on this land.

Tanya Babić
Co-Founder / Executive Producer
tanya@subversus.com

Jason Sukadana
Co-Founder / Creative Director
jason@subversus.com

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SUBVERSUS INJURY

INJURY THE LABEL

INJURY is an Australian fashion and creative studio founded by Eugene Leung, built on a fearless, boundary-breaking spirit shaped by ideas of courage, resilience and transformation.

With Brand Director Dan Tse leading the studio’s cultural and narrative direction, INJURY has developed a distinctive voice that merges emotional storytelling with fashion, digital art, music and experiential culture.
INJURY has presented on the official schedules of Paris, New York, Shanghai, Beijing and Sydney Fashion Weeks, with global stockists including Harvey Nichols, I.T. and D-Mop. The studio’s work has been featured across VOGUE, SHOWstudio, HYPEBEAST/HYPEBAE, Harper’s Bazaar, GQ, WAD, WWD and So-en Magazine.

In 2025, INJURY opened its hybrid gallery-store IN/EX in Sydney - a space dedicated to transdisciplinary creativity, small-batch design, bio-design exploration and immersive cultural activation.

Through world-building, CGI filmmaking and cross-disciplinary collaboration, INJURY continues to develop a creative universe shaped by strength, transformation and evolving modes of expression.