FFFRIDAY

FFFRIDAY

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FFFRIDAY is a multi-disciplinary cultural project merging fashion, architecture, technology, music and art to champion Hong Kong’s next generation of fashion creatives through real-virtual fusion.


The project introduced FYNN - Hong Kong’s first virtual girl model - as its ambassador, alongside a 30-second CGI film premiered on the city’s largest LED billboard.


FFFRIDAY also launched Create Your Avatar, a 60-second face-scan and avatar-styling experience featuring Hong Kong designer fashion.


The project culminated in a series of fashion presentations in Sham Shui Po and a mixed-reality music event headlined by Fractal Fantasy, presenting a new model for hybrid cultural activation in Hong Kong.

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