FFFRIDAY

Subversus is an independent creative studio, production house and artist collective creating ambitious work with the people shaping contemporary culture.

We collaborate with brands, agencies and cultural institutions to create films, campaigns, large-scale installations, live performances and immersive experiences. Moving freely between art, film, music and emerging media, our collective brings together exceptional directors, contemporary artists, musicians and multidisciplinary creatives, assembling bespoke teams around the creative ambitions of each project.

Whether developing an original concept or directing and producing an established brief, we combine distinctive artistic perspectives, an uncompromising commitment to craft and the creative and production expertise to realise work at the highest level.

Alongside commercial and artistic commissions, we conceive and produce our own films, exhibitions and cultural platforms as a natural extension of our creative practice. Driven by curiosity, experimentation and collaboration, these projects reflect our interests, values and artistic vision, creating opportunities to explore new possibilities, invest in creative communities, and pursue ideas we believe should exist.

Based in Gadigal/Sydney. Working globally.

Projects>

Tanya Babić
Co-Founder / Executive Producer
tanya@subversus.com

Jason Sukadana
Co-Founder / Creative Director
jason@subversus.com

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SUBVERSUS INJURY

FFFRIDAY

FFFRIDAY is a multi-disciplinary cultural project merging fashion, architecture, technology, music and art to champion Hong Kong’s next generation of fashion creatives through real-virtual fusion.

The project introduced FYNN - Hong Kong’s first virtual girl model - as its ambassador, alongside a 30-second CGI film premiered on the city’s largest LED billboard.

FFFRIDAY also launched Create Your Avatar, a 60-second face-scan and avatar-styling experience featuring Hong Kong designer fashion.

The project culminated in a series of fashion presentations in Sham Shui Po and a mixed-reality music event headlined by Fractal Fantasy, presenting a new model for hybrid cultural activation in Hong Kong.