AUSIFY

Subversus is a creative studio, artist collective and production house working across culture and commerce. We connect artistic practice and commercial opportunity, enabling work that’s ambitious and culturally sharp.

Founded by filmmakers, artists and cultural producers, Subversus was built from within these worlds. We understand commercial realities, their workflows, expectations and standards, because we work inside them every day.

Subversus acts as the bridge between artists and commercial partners, providing a support structure that protects the artist’s practice, serves the brief, and creates the conditions for shared authorship and collaboration. We make commercial production navigable for artists, and prioritise creative environments over traditional hierarchy. We work with artists who move across film, art, music, performance, fashion, installation, experiential and tech.

As a creative studio and production partner, we work alongside agencies, brands and cultural partners from concept through to delivery. Work is artist-led, brand-initiated, institutionally commissioned, or developed through independent practice and extended into commercial and public contexts.

Based in Sydney and operating globally, Subversus takes on unconventional briefs while honouring artist authorship and the ambitions of our partners.

We’re for agencies and brands seeking artist-led projects with cultural weight, for institutions exploring alternatives to traditional commissioning structures, and for artists whose work demands more room than a single category allows. Subversus is where artists and commercial partners meet on equal terms.

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Subversus acknowledges the Traditional Custodians of the land on which we work, create and collaborate. We pay our respects to Elders past and present, and recognise the ongoing connection of Aboriginal and Torres Strait Islander peoples to land, culture and story. We acknowledge that sovereignty was never ceded and commit to working with care, respect and responsibility on this land.

Tanya Babić
Co-Founder / Executive Producer
tanya@subversus.com

Jason Sukadana
Co-Founder / Creative Director
jason@subversus.com

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SUBVERSUS VERSUS

AUSIFY

AUSIFY is a national campaign launched in November 2025, created to encourage audiences to actively seek out and support Australian music across digital and streaming platforms. Developed in response to the growing dominance of globalised recommendation algorithms, the project reframes discovery as a deliberate act - one that prioritises local artists, voices, and scenes.

The campaign film brings together performance, archival material, and contemporary visual language to reflect how music is now found, shared, and consumed. Designed for broadcast, social, and online rollout, AUSIFY balances a clear cultural message with pace, humour, and broad accessibility.

Directed by VERSUS and produced by Subversus, the project forms part of a wider push to increase visibility for Australian music and creative output, positioning local culture as something to be actively searched for, listened to, and championed.

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